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I make a promo/teaser video for social media…

OFF into Glasgow again…I have some videos to upload and am meeting a pal later.

After dropping Margaret off I stop at McDonalds for coffee and wifi. I manage to get the new Whisky Trail video uploaded to YouTube and Facebook ready for ‘go live’ on release day next Thursday (21 June).

The 350 meg files upload in less than five minutes. That’d have been a 24-hour job from our connection at home.

I decide to make a ‘square format’ teaser video to post round social media and try and build a wee buzz about next week’s release. The square format is preferred for Facebook and Instagram, but making it isn;t so straighforward.

You can’t change the format of a video in iMovie and although it;s posible in Final Cut, it’s a bit of a pain.

Much simpler – and faster – is to create a square ‘slide’ in Keynote or Powerpoint and drag the video clip straight onto it. Then you can crop, size, add graphics or whatever you want then export it as a movie file. Done!

I had a bit of a problem getting InstaGram and Twitter to accept or play the video file, but after simply changing the filename extension from .m4v to .mp4 it all worked a treat.

Once done I park up at Glasgow Green and wander into town to meet my pal JJ from Wisconsin. We have a coffee then hit Non Viet for some lunch before walking through town.

I pick up some stuff form the mailbox and we carry on to the car an JJ comes with me to pick up Margaret and say hello.

We drop JJ off back in the city centre, get our shopping and make for home.

The wee teaser video’s been getting good traction – lots of comments and shares. Once I get some Spotifty pre-save links to create a tangible call to action I’ll likely turn it into a Facebook and Instagram ad.

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