Thursday 14 June 2018

I manage to set up a Spotify pre-save – click the image above to check it out…

THE BOIL that appeared on the inside of my leg seems to have calmed down a bit…the hot compresses have helped, I think.

I have a landing page to sort out for my pal Rab’s website. It’s not due to go live yet, but it can be a technically challenging thing to set up, so I want to be prepared and also send him some ideas of how it could look. 

It takes me all morning to come up with a technical solution.

The high winds have wreaked havoc in the garden so we try and tidy up some of the mess and hope things’ll calm down over the afternoon.

I’ve been stuck between a rock and a hard place about the promo for next week’s release of Whisky Trail. With no iTunes/Apple Music pre-order, I’ve been holding back any promo until the track is actually available to download/stream…but thinking again, that’ll likely all hit too late. I decide to get some promo out immediately.

I get a news release written up and put out to press, radio, web and other media along with a private listen/download link then go out for a walk.

By co-incidence the podcast I listen too is about new music promotion and the benefits of setting up a pre-save on Spotify. A pre-save is kinda like a pre-order but works for streaming. If someone pre-saves, the track is delivered to their playlist immediately it becomes available (ie: on release day).

I’d looked into this, but discounted it as none of the ‘free’ solutions offering to set it up worked. Now, I’m thinking again and that it might be worth paying the small fee to set it up..even if it only gives us an idea of whether to pursue it in future.

When I get home I set it all up, create a landing page for my own website and cross my fingers its worth the (albeit small) cost and work. Check it out here.

It’s after 8pm when I light the charcoal and cook the Vietnamese beef…fast becoming one of our favourites!

[adsenseyu1]

Tuesday 12 June 2018


I make a promo/teaser video for social media…

OFF into Glasgow again…I have some videos to upload and am meeting a pal later.

After dropping Margaret off I stop at McDonalds for coffee and wifi. I manage to get the new Whisky Trail video uploaded to YouTube and Facebook ready for ‘go live’ on release day next Thursday (21 June).

The 350 meg files upload in less than five minutes. That’d have been a 24-hour job from our connection at home.

I decide to make a ‘square format’ teaser video to post round social media and try and build a wee buzz about next week’s release. The square format is preferred for Facebook and Instagram, but making it isn;t so straighforward.

You can’t change the format of a video in iMovie and although it;s posible in Final Cut, it’s a bit of a pain.

Much simpler – and faster – is to create a square ‘slide’ in Keynote or Powerpoint and drag the video clip straight onto it. Then you can crop, size, add graphics or whatever you want then export it as a movie file. Done!

I had a bit of a problem getting InstaGram and Twitter to accept or play the video file, but after simply changing the filename extension from .m4v to .mp4 it all worked a treat.

Once done I park up at Glasgow Green and wander into town to meet my pal JJ from Wisconsin. We have a coffee then hit Non Viet for some lunch before walking through town.

I pick up some stuff form the mailbox and we carry on to the car an JJ comes with me to pick up Margaret and say hello.

We drop JJ off back in the city centre, get our shopping and make for home.

The wee teaser video’s been getting good traction – lots of comments and shares. Once I get some Spotifty pre-save links to create a tangible call to action I’ll likely turn it into a Facebook and Instagram ad.

[adsenseyu1]

ENTER YOUR NAME & EMAIL AND GET A DISCOUNT IN THE DAVE ARCARI MERCH STORE

10% OFF

...AND GET LATEST TOUR DATES, RELEASE INFO AND OTHER NEWS IN DAVE'S MONTHLY eNEWSLETTER