THERE’S some merch orders to be finished off and packed up to go out…and also a one-off item that I’m making as a gift.

A neighbour drops by to have us witness her signature on some documents. Then I get the one-off gift finished and set a pin on the back.

After lunch I edit more video and start planning a ‘fan finder’ ad campaign. All my past social advertising has been for specific shows or merch sales…I’ve never explored using ads to help reach a wider audience. The time has come where I think I really need to do that to try and move things on.

I’m not 100% that the theory actually works in practice but I’m willing to give it a bash.

A late afternoon guitar student arrives and once we’re done I start the ‘fan finder’ strategy. I aggregate all the info on doing such a thing, how in my own experience and thought and formulate my plan of attack.

First up, I need a full length song on video…a performance video rather than a ‘music video’, preferably without too much production of cuts/edits. I pull the footage of Devil’s Left Hand out from the weekend’s rushes from the local hall gig and set about creating wide, square and vertical formats.

I need to optimise a campaign for video views..and rather than use all my formats, I decide to follow some specific advice about using an existing video post as ‘the creative’. To that end I post the square version on my Facebook page and aim to let it get some traction before jumping into the ad manager. Watch this space for subsequent steps…

Meantime, it’s after 9pm and I’m on dinner…so it’s back to the huose to make a tofu and broccoli stir fry…