AFTER breakfast I have a Zoom session with one of my newer online guitar students. He’s already a strong player but looking to switch up his bottleneck game.

Having run my ‘fan finder’ ads on Facebook I need to follow up with some targeted ads. Initially I thought I;d run a mail list campaign but in retrospect I think I might be better to run a Spotify campaign first and see how it performs.

That means a fair bit of research and some thought into idea creative production which, as usual, turns out to be more involved than I first think. I make some good headway by the time Fiona arrives to go out for a paddle.

We have a good hour or two on the water and bump into another couple of paddleboarders at Port Bawn where we chat then head back to the village.

Fiona comes in for. cup of tea then heads off not long before Mikey and his pal Stevie arrive. Stevie’s helping Mikey with some plastering work at a neighbour’s.