AFTER a crazy week I’d been hoping for a lazy morning, but I have a community hydro society board meeting on Zoom…so no rest for the wicked 😉

The meeting is useful. My fellow directors are a solid bunch who’ve all chosen to be part of the operation rather than being cajoled into it. Makes a huge difference IMHO.

I’d planned to paint the underside and edging of the ‘new’ smoker shelter roof but as I prepare the sunshine disappears and the rain comes on. Bah.

Instead, I spend some time in the studio editing video clips in various formats to use as ‘creative’ in a Spotify growth ad campaign on Facebook and Instagram. It’s been a coupla weeks since I ran my ‘fan finder’ ads so it’ll be interesting to see if the strategy works.

Having run the fan finder ads for a week our two I realised I had no idea how to follow it up and target that audience. The fan finder strategy is to reach a new audience with a video ad/s and no call to action – rather than have an ad asking folks to buy/stream/join/whatever the aim is to see who watches a solid percentage of the video (say 75% or more) then create a custom audience using these folks and target them with follow up ads. The premise is that if the video holds a viewer’s attention for a decent amount of time it’s likely that they like what they see and hear. We’ll see!

Anyway, the targeted folks are still quite ‘cold’, so I don’t wanna try and get them to buy something…I want them to become ‘fans’ before I even think about asking them for something.

I only come up with two realistic strategies – (a) get them on my mail list…or (b) direct them to Spotify. My gut feel is to try the Spotify growth strategy first. But definitely not directly to Spotify, I want them to go via a landing page so I can track results etc with my meta pixel.

I set up the landing page (see it here) then go about setting up my campaign and ad sets. I have a very limited budget, but I don’t wanna let the potential audience go stale before this follow-up, no matter how under funded! Watch this space for results and thoughts…